Givenchy
Hubert de Givenchy · 1952
Givenchy’s 1952 launch was a system—not a style. It used raw cotton to make separates scalable, named garments after real women, and built ready-to-wear infrastructure before the term existed. Its later fame with Hepburn is real, but retrospective. The founding act was quieter: pragmatic, precise, and materially inventive.