fashionbriefs
8:10in productionCh. 1 · Photograph First/ 8:10 · ceiling 15 min
Streetwear · Ready-to-wear

Palm Angels

2015

Palm Angels is a photograph wearing sleeves.

Palm Angels is a fashion label founded in 2015 by Francesco Ragazzi, emerging directly from his 2014 black-and-white photography book on the L.A. skateboarding scene. Its design method merges American cultural motifs with Italian sartorial sensibility, producing deconstructed, comfortable garments with unexpected tailoring details. It operates under the New Guards Group and has collaborated with Moncler Genius, Playboi Carti, BBC Ice Cream, Under Armour, and Clarks. Its first ready-to-wear collection launched for Fall-Winter 2015.

Chapters & takeaways4
  1. 0:57
    Photograph First

    Francesco Ragazzi founded Palm Angels in 2015 after photographing L.A. skaters — not designing clothes first.

  2. 2:34
    Book Before Boutique

    Its first collection dropped for Fall-Winter 2015 — a direct response to the 2014 book, not a seasonal rollout.

  3. 3:57
    Two Cultures, One Seam

    It merges American cultural motifs with Italian sartorial sensibility — deconstructed shapes, comfortable fits, unexpected tailoring details.

  4. 4:56
    Collaboration as Grammar

    It operates under New Guards Group and collaborates across industries — Moncler Genius, Playboi Carti, Clarks — treating fashion as a connective syntax.

Worth your time?

Yes. Wear the whole thing.

3.5/ 5
What works
  • names the body’s posture — slouched, leaning, paused — and builds around that stillness
  • makes the photobook the first garment — a wearable archive of observed behaviour
  • treats fashion as a connective syntax across industries
What does not
  • resolve tension between deconstruction and wearability
  • include performance membranes or articulated engineering
  • assume comfort requires anything beyond cut
Wear it if
  • people who wear clothing as citation
  • those who recognise the silhouette of a skater mid-grind
Skip it if
  • those who need garments to perform tasks beyond signalling
  • those who reject fashion-as-photobook-extension
The written brief1 min read

What the garment is and where it came from

A ready-to-wear collection launched in Fall-Winter 2015. It grew from Francesco Ragazzi’s 2014 black-and-white photography book on the L.A. skateboarding scene. It is not sportswear. It is not archival reissue. It is photographic interpretation rendered in cloth.

How it works, in terms someone would actually use

It works as a bridge between skatewear utility and Italian tailoring logic. It layers American subcultural signifiers — hoodies, track pants, oversized tees — with lapel finishes, drape adjustments, and seam placements that reference sartorial construction without obeying its rules.

What it gets right

It gets right the weight of cultural translation: taking the looseness of West Coast skate dress and giving it structural gravity through Italian cutting discipline. It names the body’s posture — slouched, leaning, paused — and builds around that stillness.

What it does not

It does not resolve the tension between deconstruction and wearability. It leaves seams exposed without reinforcing them. It omits performance membranes, articulated knees, or gusseted crotches. It assumes comfort comes from cut alone, not engineering.

What it changed

It changed how luxury streetwear brands position their origin story: not from studio sketches or fabric swatches, but from documentary photography. It made the photobook the first garment — a wearable archive of observed behaviour.

Who it is for, and who it is not

It is for people who wear clothing as citation — who recognise the silhouette of a skater mid-grind and want that gesture echoed in a jacket’s shoulder drop. It is not for those who need garments to perform tasks beyond signalling alignment with a visual language.

Is it worth your time

Yes, if you need garments that signal insider awareness of both L.A. street codes and Milanese proportion. No, if you require functional specificity — like weather resistance, durability testing or ergonomic movement — or if you reject fashion-as-photobook-extension.

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