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Sportswear

Mizuno

1906

Mizuno is a Japanese sports equipment and sportswear company, founded in Osaka in 1906, that makes gear for sports from golf and baseball to running and rugby.

Worth your time?3.5/5Yes.Wear the whole thing.What works, what does not, who it is for ↓
8:22in productionCh. 1 · A shop in Osaka/ 8:22 · ceiling 15 min
4 chapters · 8:22Ceiling 15:00

The brief is written and checked. The video joins this page when it is cut.4 chapters · 3 min read · 8:22 planned

Read the brief

Mizuno began in 1906 as a shop in Osaka selling Western sundries and added order-made athletic wear in 1907. It went on to make baseball gloves, the first Japanese-made golf clubs and equipment for a long list of sports. This brief is written from one source, the Wikipedia article on the company.

Chapters & takeaways4
  1. 0:57
    A shop in Osaka

    Rihachi Mizuno and his younger brother Rizo founded Mizuno Brothers, Ltd. in Osaka in 1906.

  2. 1:54
    Athletic wear, then gloves

    Order-made athletic wear began in 1907, and baseballs and gloves were made from 1913.

  3. 2:44
    A van for baseball gloves

    In the late 1970s a forty-foot van took leather-working craft workers to Major League spring training.

  4. 4:13
    Clubs, putters and balls

    The Golf section lists JPX and Mizuno Pro irons, M.CRAFT putters and RB Tour balls, and says Tiger Woods won the 1997 Masters with Mizuno clubs.

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Worth your time?

Yes. Wear the whole thing.

3.5/ 5
What works
  • golf equipment across drivers, irons, wedges, putters and balls
  • made-to-order baseball gloves and repairs
  • sponsorship of well-known athletes and teams
What does not
  • describe individual garments in the source
  • avoid military work, since it made ordnance in the Second World War
Wear it if
  • golfers comparing iron and putter lines
  • baseball players
  • readers interested in how a Japanese sports-goods company grew
Skip it if
  • anyone who wants its clothing described cut by cut
Who should wear it, and who should skipHide who it is for
The written brief3 min read

What the garment is and where it came from

Mizuno Corporation is a Japanese sports equipment and sportswear company founded in Osaka in 1906 by Rihachi Mizuno. It began as Mizuno Brothers, Ltd., run by Rihachi, who lived from 1884 to 1970, and his younger brother Rizo. The shop sold Western-world sundries, including baseballs, and in 1907 began to sell order-made athletic wear. In 1910 it moved to Umeda-Shinmichi and became the Mizuno Shop, in 1913 it began to manufacture baseballs and gloves, and in 1941 it took the name Mizuno Co., Ltd., which it has kept.

This brief is written from one source, the Wikipedia article on the company, and keeps to what that article says.

How it works, in terms someone would actually use

The source describes Mizuno by what it makes and for which sports: table tennis, boxing, badminton, golf, baseball, mixed martial arts, football, rugby, running, skiing, athletics, swimming, tennis, volleyball and others. Its detail is mostly about golf. The JPX irons are described as built to balance ball speed, forgiveness and distance control, and the Mizuno Pro forged irons as blade-style. Custom fitting uses Shaft Optimizer 3D, which recommends club configurations from swing data. The M.CRAFT putters are milled from 1025 mild carbon steel.

In baseball, the late 1970s Mizuno Baseball Workshop was a forty-foot van fitted with leather-working equipment and run by two skilled Japanese craft workers. It made gloves to order and repaired all brands for major league clubs during spring training in Arizona and Florida.

What it gets right

Golf is where the source credits it most. It says 13 of the 24 players who have held the men’s number one ranking, as of 2022, have used Mizuno equipment. Tiger Woods used Mizuno clubs until he signed a deal with Titleist and turned professional in 1996, but kept playing them for his first year and a half as a professional while he waited for his Titleist set, and he won his first Masters in 1997 with his Mizuno clubs. The source also lists sponsorship deals with Carl Lewis, the All Blacks, Joe Montana, the Manu Samoa rugby team, Ivan Lendl, Nick Faldo and Rickey Henderson.

What it does not

The source describes equipment far more than clothing. It describes no particular garment, cloth or cut, so this brief cannot say how Mizuno’s sportswear is made. Its history is also not only sport: during the Second World War it manufactured military ordnance for Japan’s war effort, and its military design work included the Mizuno Shinryu, a proposed rocket-powered interceptor that never left the prototype stage.

What it changed

The source records milestones rather than effects. In 1933 it presented Star Line, the first Japanese-made golf clubs, and by 1935 its golf club showroom was the world’s largest. Its first American factory opened in Los Angeles in 1961 as American Mizuno, and it later opened factories in Germany, France, China, Scotland and Hong Kong. Rihachi Mizuno also promoted sport itself, hosting baseball tournaments in Japan, and a sports foundation was set up in his will. He was inducted into the Japanese Baseball Hall of Fame in 1971.

Who it is for, and who it is not

It is for players of the sports it supplies, and the JPX irons are designed for a range of players while the Mizuno Pro forged irons are designed with traditional blade-style aesthetics and are used by some professional golfers. The golf balls are split by what the player wants, with the RB Tour aimed at spin control and the RB 566 at carry and forgiveness. It is not for a reader who wants a catalogue of the company’s apparel, because the article does not give one.

Is it worth your time

Yes, as a picture of a company that started in 1906 as an Osaka shop selling Western sundries including baseballs, added order-made athletic wear in 1907 and became a global maker for many sports. For the clothes themselves you will need another source.

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