Adidas SL 72
A running shoe that traded structure for speed—and put the trefoil on feet for the first time.
The Olympics
An ancient festival revived as a modern accounting problem.
- 4
- in fashion
- 9:11
- average
- 37 min
- in total
- 10
- across the network
All briefs
Descente
Descente doesn’t make clothes — it builds wearable physics labs for bodies moving at speed in extreme cold.
Puma Suede
The first luxury-material sneaker wasn’t aspirational—it was tactical.
Nike Cortez
The Cortez didn’t invent running shoes—it weaponised comfort into a sales explosion.