Fendi
Fendi is an Italian luxury fashion house, founded in Rome in 1925 as a fur and leather shop.
Luxury
Scarcity manufactured and sold at the margin it implies.
- 36
- in fashion
- 9:26
- average
- 340 min
- in total
- 55
- across the network
All briefs
Casablanca
Casablanca is a Paris fashion label, founded in 2018 by Charaf Tajer, known for après-sport clothing and hand-painted prints.
Louis Vuitton
A trunk is not a bag—it is a portable vault built to survive empire-scale movement.
Louis Vuitton
Louis Vuitton didn’t invent luggage—it killed the rounded top and made stacking non-negotiable.
Louis Vuitton
A trunk is not a bag—it’s a sovereign unit of travel, and Louis Vuitton built the first one that refused to break.
Amiri
Amiri didn’t reinvent luxury—it rerouted its pipeline from Paris to LA and back again.
Brioni (brand)
Brioni didn’t make suits for men — it made men for suits.
Brunello Cucinelli (brand)
Luxury knitwear built on human dignity—not hype.
Celine (brand)
Celine began not with clothes, but with children’s shoes — and never stopped thinking like a bootmaker.
Goyard
A Paris trunk maker since 1853, and the house that made its own canvas, Goyardine, its signature.
Birkin bag
A bag designed for diapers became a lockbox for status — its function buried under its own exclusivity.
Kelly bag
A bag that trades utility for authority—and makes you wait for both.
Marni (brand)
Marni trades in intelligent discomfort — and has done so since its fur-trade origins demanded it.
Mulberry Group
Roger Saul · 1971
Mulberry Group was founded in 1971 by Roger Saul and his mother Joan as a British leather goods company. It built its reputation on functional poacher bags—the binocular and dispatch bags—rooted in rural utility rather than urban display. Production began in Somerset in 1973 and remains anchored there for core designer leather goods, while men’s bags and small leather goods are made in Turkey and China respectively. An apprenticeship programme launched in 2006 trains local youths for Somerset factory roles, with job offers extended to graduates. Mulberry’s strength lies in its material honesty and regional continuity; its compromise is the fragmentation of its making across geographies and standards.
The Attico
A dressing gown label that learned how to walk before it learned how to run — and still hasn’t learned how to stand still.
The Row (fashion label)
Mary-Kate and Ashley Olsen · 2006
The Row is a fashion house built on subtraction: no names, no interviews, no deviation from material specificity. Its first collection—seven pieces, all purchased by Barneys New York—proved that luxury could be silent, rigorous and commercially viable without spectacle.
Valentino (fashion house)
Valentino’s 1967 ‘no colour’ collection wasn’t minimalist — it was a tactical silence in a screaming decade.
AMI Paris
AMI Paris is not about revolution — it’s about making Marc Jacobs–level cashmere sweaters affordable to the person who designed them.
Chloé
Chloé didn’t make clothes first—it made a new kind of fashion company.
John Galliano
Galliano’s work is inseparable from his conduct — and neither can be curated away.
Loro Piana
Luxury without theatre — just fibre, control and quiet consequence.
Michael Kors
Michael Kors built a luxury engine that runs on repetition, not revelation.
Versace
Versace didn’t make clothes for bodies—it made them for entrances.
Bill Blass
Bill Blass didn’t dress women for the red carpet—he dressed them for the rest of their lives.
Chrome Hearts
A leather jacket built to declare, not disguise — Hollywood-made, silver-studded, and uncompromisingly loud.
Church's
Church's shoes are heavy by design — and that weight is their only unbroken promise.
Lady Dior
A rigid black box that turned furniture caning into a global status signal—and made Dior a leather goods house overnight.
Kiton
Kiton isn’t about craft as theatre — it’s about craft as infrastructure.
Miuccia Prada
Luxury is not what it costs—it’s what it refuses to be.
Quiet luxury
Quiet luxury isn’t低调—it’s a status test with no instructions.
Pierre Balmain
Balmain didn’t liberate the female form—he re-engineered its authority.
Velvet
Velvet isn’t soft — it’s sovereign.
Gucci
Guccio Gucci · 1921
Gucci began as a Florentine leather shop in 1921, shaped by embargo, war and equestrian utility—not aspiration or artistry.
Haute couture
Haute couture is French industrial policy dressed as glamour.
Prada
Mario Prada · 1913
Prada (1913) is the founding moment of a luxury institution built on imported English goods, patriarchal control, and architectural prestige—not design innovation.
Ralph Lauren
Ralph Lauren
Ralph Lauren is a fashion brand founded in 1967 that built a global multibillion-dollar enterprise around Anglophile heritage aesthetics, beginning with men's ties and expanding through the Polo line, the Polo player emblem (first seen on a women's shirt cuff in 1971), and the first freestanding store for an American designer on Rodeo Drive in 1971.