Evisu
A denim label whose hand-painted seagull became a legal liability before it became a logo.
Denim
Workwear that became the world's uniform.
- 13
- in fashion
- 9:12
- average
- 120 min
- in total
- 16
- across the network
All briefs
Fiorucci
Fiorucci didn’t sell clothes—it sold permission to import culture.
Kapital (brand)
Kapital doesn’t sell jeans—it sells archaeology you wear.
Lee (brand)
Lee built workwear like infrastructure—not to be seen, but to hold up the body’s labour.
Momotaro Jeans
Denim that refuses to forget where it came from—or how hard it was made.
Wrangler (brand)
Wrangler didn’t invent cowboy jeans—it engineered them to stay on while riding.
Levi Strauss & Co.
Denim’s first functional patent wasn’t about style—it was about stopping seams from splitting on a gold miner’s thigh.
Stone washing
Stone washing sells the lie that wear can be manufactured without cost.
Acne Studios
Denim as discipline, not decoration.
Jean jacket
The jean jacket isn’t casual—it’s calibrated resistance.
Diesel (company)
Diesel jeans don’t fit—they occupy space like a protest.
Visvim
Visvim doesn’t make clothes — it makes slow, uneven, repairable arguments in cloth.
Calvin Klein
Calvin Klein
Calvin Klein is a fashion designer who founded his eponymous company in 1968 after apprenticeship and design work in New York City. His early success followed his first major New York Fashion Week showing, where he was hailed as the new Yves Saint Laurent and noted for clean lines. His 1974 tight-fitting signature jeans achieved $200,000 in first-week sales. He was born in the Bronx, New York City, to a Jewish family of immigrants from Galicia and Bukovina, Austria-Hungary.