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Fascism

The politics of rebirth through violence, and how ordinary it can look first.

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Hugo Boss

Hugo Boss · 1924

Hugo Boss in 1924 was a regional workwear factory — not a fashion institution, not a design innovator, not a global brand. Its significance lies entirely in what came after: Nazi Party membership in 1931, wartime exploitation of 140 forced labourers, and a delayed reckoning that arrived only in 2001. The 1924 origin is factual scaffolding — not cultural substance.

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8:27

Fendi

Fendi is an Italian luxury fashion house, founded in Rome in 1925 as a fur and leather shop.
8:00

Nylon

Wallace Carothers · 1935

Nylon is a family of synthetic thermoplastics characterised by amide linkages, melt-processed into fibres, films and moulded shapes. Wallace Carothers made the first one at DuPont in 1935, and women's stockings made it famous. Pure nylon's weaknesses in clothing led to blends with cotton, polyester and spandex, and pure nylon is now rarely used.

8:26

Patagonia

Patagonia, Inc. is an American outdoor clothing company founded by Yvon Chouinard in 1973 and based in Ventura, California.
9:15

Sportswear

Sportswear is a style of dress rooted in athletic clothing, built on relaxed, practical separates, and an American fashion tradition that grew into a global genre.