Omega Speedmaster
A racing chronograph that accidentally became the only watch ever certified for spacewalks—and never changed its mind about what it was built for.
Watches
Precision engineering that stopped being necessary and got more expensive.
- 3
- in fashion
- 8:33
- average
- 26 min
- in total
- 4
- across the network
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Rolex Submariner
The Submariner stopped being a diver’s tool in the 1960s—and became the world’s most successful status symbol disguised as one.
Swatch
Swatch didn’t save Swiss watchmaking—it outsourced its soul to plastic and price.
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Fendi
Fendi is an Italian luxury fashion house, founded in Rome in 1925 as a fur and leather shop.
Nylon
Wallace Carothers · 1935
Nylon is a family of synthetic thermoplastics characterised by amide linkages, melt-processed into fibres, films and moulded shapes. Wallace Carothers made the first one at DuPont in 1935, and women's stockings made it famous. Pure nylon's weaknesses in clothing led to blends with cotton, polyester and spandex, and pure nylon is now rarely used.
Patagonia
Patagonia, Inc. is an American outdoor clothing company founded by Yvon Chouinard in 1973 and based in Ventura, California.
Sportswear
Sportswear is a style of dress rooted in athletic clothing, built on relaxed, practical separates, and an American fashion tradition that grew into a global genre.