Fashion blog
Fashion blogs didn’t just report on trends—they rewired who gets to set them.
Marketing
Finding out what people want, or persuading them they do.
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Swatch
Swatch didn’t save Swiss watchmaking—it outsourced its soul to plastic and price.
Tommy Hilfiger
Tommy Hilfiger
Tommy Hilfiger is not a story of creative rupture. It is a case study in post-failure repositioning: a bankrupt retailer turned branded sportswear system, funded by Murjani, then Chou, staffed by Ralph Lauren veterans, and sold via spectacle before substance.
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Fendi
Fendi is an Italian luxury fashion house, founded in Rome in 1925 as a fur and leather shop.
Nylon
Wallace Carothers · 1935
Nylon is a family of synthetic thermoplastics characterised by amide linkages, melt-processed into fibres, films and moulded shapes. Wallace Carothers made the first one at DuPont in 1935, and women's stockings made it famous. Pure nylon's weaknesses in clothing led to blends with cotton, polyester and spandex, and pure nylon is now rarely used.
Patagonia
Patagonia, Inc. is an American outdoor clothing company founded by Yvon Chouinard in 1973 and based in Ventura, California.
Sportswear
Sportswear is a style of dress rooted in athletic clothing, built on relaxed, practical separates, and an American fashion tradition that grew into a global genre.